The tools of customer care in a Web-based business

Ryan Manville pointed me to a form-builder application called Wufoo. The application is great for simple forms – but check out the "Welcome" email they sent me when I created a free account. It is like a checklist of the tools that you need to run a modern Web-based business.





Compared to this checklist, how are we doing at Certain Software?

• Account Information: YES – We can give you a dedicated URL for your account


• Documentation: YES – We have documentation and a Knowledge Base, but only accessible to customers


• Blog: KIND OF – We recently opened a company blog, but don’t yet have any posts about development or upcoming releases


• Feedback: YES – We have a general inbox for customer comments


• Forums: NO – We are currently investigating a Forum application, but we haven’t published one yet


• Founders Blog: YES – We have one founder Blog, but it would be nice to have a couple more.