How online registration saves you money
Save time:
- Attendees do your data entry by registering online and completing payment for you,
- Web site answers common questions instead of you answering phone calls,
- Real-time, integrated reporting eliminates data manipulation
Save labor costs:
- Online registration reduces staffing needs for call centers to handle phone, fax, paper registrations
Save fees:
- Integrate online credit card processing with Address Verification can result in savings on your bank's processing fees
- 0.2% or more savings on transcation fees can add up to thousands of dollars
Save physical costs:
- E-mail replaces paper, printing, postage, mailing
Generate Revenue:
- For some types of events, online registration forms, email confirmations, and event web sites can be a revenue-generating opportunity by selling banner ads or sponsorships
Resistance to online registration:
- Data Security concerns with outside vendor - Register123 overcomes this by voluntarily submitting to an annual Visa CISP (Cardholder Information Security Policy) independent audit of Register123's security and privacy practices and publishing the results
- Past Practices: change is slow and painful for some attendees, and planners too.
But online registration is only growing - so select a tool that gives you the best value, then review your existing practices and modify them (if needed) to take advantage of current technology.
Next week, I'll be at the MPI-PEC in San Diego.
2 comments:
I have tried online registration and find that getting set up is pretty easy, and once I got past a small learning curve it was easy to simply copy an event and modify it slightly. Reporting is an important feature that i find valuable. Any insight into where you think reporting is going and what new features may develop?
Reporting is a critical piece of online registration. In my view, an online registration system delivers 3 "products":
1. A web site that displays content about the event
2. A registration form that Attendees can use to submit information to the event planner
3. Reports that the planner delivers to their client or third-party vendors.
In fact, reporting is so important that I'm going to devote my next post to that topic. Return here next week for a complete answer to your question.
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