tag:blogger.com,1999:blog-8254683.post7038083680198363290..comments2023-07-28T01:46:10.478-07:00Comments on The Registration Doctor: Wow, we created a community - now what?Unknownnoreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8254683.post-60881558637968483302008-02-14T11:17:00.000-08:002008-02-14T11:17:00.000-08:00Creating community is way more than cute Mypace mu...Creating community is way more than cute Mypace music sharing and commenting. I recently read an article from Corporate EVENT magazine an how the tricks of online social networking tools can be used before/during/after events to grow attendance and participation. If the functionality could be developed within an online registration software to let registrants set up their own public profiles and interact with each other during the online registration process, the value of that in the marketplace would be incredible!<BR/><BR/>Here is the article:<BR/>http://www.exhibitoronline.com/corpevent/winter07/insight_407.aspAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8254683.post-40324160790107825182008-01-11T06:25:00.000-08:002008-01-11T06:25:00.000-08:00I really took to heart the last paragraph of what ...I really took to heart the last paragraph of what you wrote here. We are meant to be invisible, and others don't care about our work unless it isn't working properly, JUST like the electric company or the gas or water company.<BR/><BR/>Working in the utility industry can be frustrating, but when someone you respect lets you know they appreciated your work THAT is the fulfilling moment.<BR/><BR/>I used to work in professional theatre as a Road Manager for Broadway musicals on tour around the US and Canada. At a stop in New Hampshire we had the luxury (for our kind of tour) of being in the same place for two nights so after the show the first night the entire cast and crew (about 20) went to a restaurant together. During dinner people stopped by who had seen the show and were complimenting the actors and actresses, telling them how much they enjoyed the show.<BR/><BR/>After they left one of the actors asked me if it bothered me that people didn't say anything to me. My response was simple: "If I weren't doing my job well, you wouldn't be here and be in the good state of mind required to put on a good show. I get the exact same personal thrill from what they say to you that you get from them."<BR/><BR/>It's what we do in supporting roles that are so important. And we CAN do it because we don't need the personal acclimation to know we've done a good job. We feel it, just like you did on the plane knowing that someone used your tool without knowing.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8254683.post-68920361411376248192008-01-10T13:21:00.000-08:002008-01-10T13:21:00.000-08:00Mary wrote a question about online community appli...Mary wrote a question about online community applications for the event's attendees:<BR/><BR/>"Rick....what is the tool inside reg systems that allow folks to communicate with one another after actually registering."<BR/><BR/>I only know of 2 social networking applications for events:<BR/><BR/>Intronetworks (www.intronetworks.com) has one that I believe is the same thing marketed by WingateWeb as "EventLink". <BR/><BR/>Stephen Nold tells me that A2Z Inc (www.a2zinc.com) launched a product at MPI in Montreal but I haven't experienced it.Rick Borryhttps://www.blogger.com/profile/14322324146752328509noreply@blogger.comtag:blogger.com,1999:blog-8254683.post-32844517863717088932008-01-10T12:07:00.000-08:002008-01-10T12:07:00.000-08:00James sent me an interesting post about the changi...James sent me an interesting post about the changing product evaluation practices in the IT sector.<BR/><BR/>Basically, the report finds that technology evaluators spend more time reading about products on community web sites of their peers than they do reading vendor-supplied marketing material. I have thought of the online community mainly in the context of customer service, but this points towards its value in sales and marketing activities.<BR/><BR/>It makes sense, because the experiences of your peers are more likely to be similar to yours than the marketing spin coming from the vendors. Beware, however, that the most vocal users are the dissatisfied ones. A company may have 90 perfectly happy users and only 10 unhappy ones, but I suspect most of those 10 unhappy users will vent on an online community if they can, while only a few happy clients will take the time to express their experience.<BR/><BR/>Here’s the link: http://webmarketcentral.blogspot.com/2007/12/social-media-now-top-information-source.htmlRick Borryhttps://www.blogger.com/profile/14322324146752328509noreply@blogger.comtag:blogger.com,1999:blog-8254683.post-50011158598442523472008-01-10T09:47:00.000-08:002008-01-10T09:47:00.000-08:00hey rick, thought you might be interested in this ...hey rick, thought you might be interested in this post from Word of Mouth Marketing on generating community around a site. <A HREF="http://www.womma.org/blog/2008/01/how-to-attract-inbound-links-in-30-minutes-per-day/" REL="nofollow">check it out</A>jameshttps://www.blogger.com/profile/17829917596986881405noreply@blogger.com